MIND THE GENERATION GAP Episode 02 - Why Gen Z is Swapping Google for TikTok

Written By Louise Kennedy

Featuring Eloise Armstrong aka The Very Social Media Girl

In this episode of Mind the Generation Gap, host Louise Kennedy, founder of Oculus HR, sits down with Eloise Armstrong - the self-described "Gen Z Queen" and creative force behind a thriving social media agency.

Starting her business, The Very Social Media Girl, during the lockdown, Eloise has transformed a side project into an agency that works with global brands and major events like the Pride of Britain Awards. She shares her journey from a travel agency apprentice to a digital entrepreneur, offering a raw and honest look at what it truly means to be Gen Z in today's workplace.

The conversation dives deep into the realities of a digital-native lifestyle, including:

  • The Price of Success: The reality of 10-hour daily screen times and the constant struggle to ever truly "switch off" from work.

  • Challenging Stereotypes: Tackling the "lazy" or "entitled" labels often given to her generation and the intense drive required to build an "empire".

  • The Power of Authenticity: Why Gen Z values real content over corporate images and why businesses must be honest to maintain trust online.

  • Entrepreneurial Mindset: How a "just winging it" attitude, combined with a passion for creative control, led her to choose self-employment over a traditional 9-to-5.

    Watch below or listen on Spotify here.

About Today's Guest…

Eloise Armstrong, also known as The Very Social Media Girl, is a social media specialist who helps brands master TikTok and Instagram through creative filming, editing, and content management. Driven by a desire for freedom, she has become a prominent voice for young entrepreneurs.

Connect with Eloise:

Louise Kennedy
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MIND THE GENERATION GAP Episode 01 - Is Your Communication Strategy Alienating Gen Z?