MIND THE GENERATION GAP Episode 01 - Is Your Communication Strategy Alienating Gen Z?

Written By Louise Kennedy

Featuring Steven Parker, Managing Director of Phonetic Digital

Are you still relying on email to reach your youngest employees? You might be talking into a void.

In the debut episode of the Mind the Generation Gap series, Louise Kennedy is joined by digital veteran and B Corp leader Steven Parker. Together, they pull back the curtain on the "Digital Native" mindset and explore why traditional workplace habits are causing a massive disconnect in modern teams.

Steven brings over 20 years of technical expertise to the table, but this isn't a talk about tech—it's a talk about people. We’re moving beyond the stereotypes to find out what actually makes Gen Z tick, how their digital fluency can become your business’s greatest asset, and why the "old way" of communicating is quickly becoming a liability.

In this episode, you’ll discover:

  • The Death of the Inbox: Why Gen Z is "ghosting" internal emails and the real-time tools you should be using instead.

  • Speaking the Same Language: How to translate complex business goals into digital-first communication that actually gets results.

  • The B Corp Mindset: Why social responsibility and transparency are non-negotiable for the next generation of talent.

  • Bridging the Divide: Practical, human-first strategies for leaders to connect with a multi-generational team without losing their sanity.

  • Future-Proofing Your Culture: What business owners need to change today to ensure they don't get left behind tomorrow.

Whether you’re a business owner struggling to connect with new hires, or a leader looking to modernise your workplace culture, this conversation is your roadmap to closing the gap.

Watch below or listen on Spotify here.

About Today's Guest…

Steven Parker is the Managing Director of Phonetic Digital, a B Corp certified agency based in the North East. With over two decades of experience in technical SEO and digital strategy, Steven is a leading voice on how businesses can navigate the complexities of the digital world with a human-touch approach.

Connect with Steven and Phonetic Digital:

Louise Kennedy
Next

S03 E16 - CLAIRE LIBBY: EMPOWERING THE NEXT GENERATION